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Stickers and their uses

Packaging stickers serve various purposes in product packaging, branding, and marketing. They are adhesive labels that can be affixed to packaging materials, such as boxes, bags, or containers. Here are some aspects of packaging stickers:


Pakendi kleebiste erinevad kasutusalad:

Branding and Logo Placement:

Packaging stickers are often used as a tool for brand recognition. Companies include their logos, brand names, and other brand elements on these stickers to enhance visibility and promote their identity.

Product Information:

Stickers can convey important product information, such as ingredients, usage instructions, or care details. Including this information on the packaging helps consumers make informed decisions and ensures compliance with regulations.

Promotional Messaging:

Companies may use packaging stickers to convey promotional messages, discounts, or limited-time offers. This can attract attention and encourage customers to explore other products or make additional purchases.

Seals and Certifications:

Stickers are sometimes used as seals to indicate that a product has not been tampered with. They can also display certifications, such as organic, eco-friendly, or safety certifications, adding credibility to the product.

Barcodes and QR Codes:

Packaging stickers often include barcodes or QR codes for inventory management and easy tracking. These codes can link to product information, pricing, or promotional content when scanned.

Customization and Design:

Packaging stickers offer a flexible and customizable design option. Companies can choose different shapes, sizes, colors, and materials to create a unique look that complements their brand and product aesthetics.

Seasonal or Limited Edition Releases:

Brands may use stickers to indicate seasonal releases or limited edition products. This can create a sense of urgency and exclusivity, encouraging customers to make a purchase.

Tamper-Evident Labels:

Tamper-evident stickers are designed to show if a product has been opened or tampered with. These labels are crucial for ensuring product safety and consumer trust.

Sustainability and Eco-Friendly Labels:

With the increasing focus on sustainability, companies may use stickers to highlight eco-friendly practices, such as recyclable packaging materials or sustainable sourcing.

Shipping and Handling Information:

Stickers can be used to convey instructions for proper handling, storage, or shipping of the product. This ensures that the product reaches the customer in the best possible condition.


Brand stickers are adhesive labels that prominently feature a company's brand elements, such as logos, slogans, and visual identity. These stickers play a crucial role in brand promotion, marketing, and creating a distinct identity for a business. Here are some key aspects of brand stickers:

Logo Display:

Brand stickers prominently showcase the company's logo. The logo is a visual representation of the brand and is essential for brand recognition and recall.

Brand Colors and Fonts:

The colors and fonts used in a brand's visual identity are often replicated on brand stickers. Consistent use of brand colors and fonts helps reinforce the brand's visual identity across different platforms.

Slogans and Taglines:

Stickers may include brand slogans or taglines that encapsulate the essence of the brand's messaging. These short and memorable phrases can communicate the brand's values or unique selling proposition.

Promotional and Marketing Messages:

Brand stickers can be used for promotional purposes, featuring marketing messages, discounts, or calls to action. This can be an effective way to engage customers and drive specific actions.

Product Labeling:

Brands often use stickers as labels on their products. These labels can include essential information such as product names, specifications, usage instructions, and other details.

Branded Packaging:

Brand stickers are commonly used on product packaging to reinforce brand identity. They can be affixed to boxes, bags, or other packaging materials to create a cohesive and recognizable brand presence.

Customization for Events:

Brands may create special edition stickers for events, product launches, or collaborations. These stickers can be used on event materials, giveaways, or limited-edition products to create a sense of exclusivity.

Incorporation into Merchandise:

Many brands use stickers as part of their merchandise. These stickers can be included as freebies in product packaging or sold separately as part of a brand's merchandise lineup.

Brand Awareness and Visibility:

By distributing stickers at events, in-store locations, or through online orders, brands can increase their visibility and enhance brand awareness. Stickers act as mobile advertisements when attached to personal items like laptops, water bottles, or notebooks.

Interactive and Shareable Content:

Brands often create visually appealing and shareable stickers that resonate with their target audience. These stickers can be shared on social media platforms, turning customers into brand advocates.

Environmental Considerations:

Brands committed to sustainability may choose eco-friendly materials for their stickers, reflecting their dedication to environmentally conscious practices.


Read more about printing services and packaging on the Pakendi blog.

Also check out Pakendi's YouTube channel.

Visit also the website of Pakendi OÜ's parent company Pakenditööstus OÜ.

Get in touch and discover how PAKENDI  can help you stand out through packaging!


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